大象传媒

This 2008 report examines the nature and purposes of research in business schools, exploring not only how research is defined, but also its value proposition to different stakeholders and the incentive structures that influence research output. In doing so, it reaffirms business schools' commitment to research, but also identifies five obstacles that inhibit that research from achieving its potential value and visibility. The task force offers recommendations for helping to maximize the value and visibility of business school research to students, practitioners, and society.